Website Development
Make the internet work for your business
In today's marketplace, legal practices face increased competition with the emergence of new providers of legal and estate agency services.
It is therefore essential that your web presence generates interest, effectively markets your properties and wins new clients. Our custom web design, business marketing skills and property management software will provide your firm with a powerful business and marketing tool.
- Feature rich website
- Property management software
One size doesn't fit all; our design and development team will work with you to ensure the 'look and feel' of your site fits with your practice and meets your online objectives.
A FEATURE RICH WEBSITE
Built on standards based web technologies
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Feature Rich
- Easi Property comes with a website; a feature rich website that will very effectively advertise your property and promote your firm's estate agency services and legal services.
Scope & Objectives
- We will work with you to define the scope of your site, for example, will your site's primary objective be to advertise property and generate seller and buyer enquiries, or, do you wish to equally present and promote your legal services? Your Easi Property website will be tailored to your firm's requirements.
Built to Web Standards
- Your website will be developed using the latest web standards development techniques called Cascading Stylesheets (CSS). The use of CSS offers time, cost and accessibility benefits.
Branding
- In the design and development of your site, we will consider the profile of your target audience and review your firm's branding online and offline.
Look & Feel
- We will consider the coherence of your brand and its application and creative use on your website. In summary, we will ensure that the 'look and feel' of your site fits with your values and reflects the professional qualities of your firm.
Imagery & Photography - Stock images and photography that fit with the nature of your profession and which meet the expectations of site visitors and your target client groups will be used.
Navigation - The homepage of your site will welcome the site visitor and clearly communicate the range of information and services available via a menu which can occupy the left-hand region of the page or the top of the page; positions typically recognised as menu space.
Obvious and simple terms will be used in the menu areas which will enable the site visitor to see the main information areas of your site at a glance from all site pages.
- Your marketing message must be clear and memorable.
Our copy writers can work with you to create content that will make your firm stand out from the competition. We will highlight your strengths and the real benefits that clients can expect from your firm.
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| Example Content to Promote Your Firm & Legal Services |
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- Service Descriptions
- Staff Profiles
- Specialist Areas
- Service Levels
- Profile & History
- Legal & Firm News
- Contact Details & Location Maps
- Enquiry Form
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- The all in one Easi Property solution integrates your website and Property Management System providing the benefits of real-time update of your property adverts.
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| Example Content for your Property Marketing |
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- Quick and advanced property search facilities
- Feature property/properties on your homepage
- 'New on Market' property listings
- 'Seller's Account' login to view their estate agency file
- Seller's SMS viewing feedback
- Valuation request email form
- 'Property Email Alerts' - property matches by email
- Property details with:
- Up to 20 Photographs
- Brochure/Schedule
- Property Description
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- Location Map
- Viewing Arrangements
- Request veiwing email form |
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Domain Names
- In the selection of a domain name we recommend the following guidelines:
1. Select a domain name which is as short as possible and a recognised extension eg .co.uk/.org/.com
2. Use descriptive, relevant and if possible generic language and do not double up letters e.g. familylawweb
3. Do not use hyphens or numbers – these are not favoured by search engines
4. Select a name that will be easily understood over the telephone, and which is memorable and easy to spell
Hosting
- Our dedicated web server is hosted and maintained by UKFAST, with a guaranteed uptime of 99.7%. We do not impose additional bandwidth charges to customers for whom we host domains.
Hosting your site with us will guarantee that your domain and site files are hosted on a server that is only shared with domains that we host and that regular site backups are performed.
- Search engine ranking can be achieved via free listings or Pay Per Click (PPC) listings.
Free Listings
- To assist with free rankings of your website we will optimise your site pages in the following ways:
- Appropriate meta data (title, keyword, descriptions)
- Unique page titles
- Adherence to WC3 standards construction techniques
- Definition and separation of styles using CSS
- Attention to keyword density on your pages
Site links also play a role in search engine ranking as many search engines value link popularity and consequently use the number and quality of sites that link to your site as an indicator of the quality of your site.
Pay Per Click
- Pay per click is the term used to describe submitting a website to a paid listings search engine. Advertisers bid for placement in search results on terms that are relevant to their business. That search term has a bidding price that is determined by demand. Each time that search term is used and the site visitor clicks through to the advertiser's site, the advertiser pays the search engine the bid price.
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